In October 2018, Mike Bogan, CEO of LandCare USA, LLC (LandCare), a national landscape service company, reflected on the increasing challenges he faced in staffing his landscaping crews. Throughout his 30-year career, Bogan had witnessed dramatic changes in both the landscaping industry and the US workforce profile: hourly labor was more scarce and unreliable than he had ever seen it. These change
For the past three months, Willy Fuller has been working as a fry cook at Hal's Café. He has no car, and due to the unpredictability of the bus service, Willy has been late to work several days. His boss has told him that if he is late again, he will be fired. Willy can't afford to lose his job. His family relies on him to pitch in $500 a month for food and household expenses, as well as $200 a mo
Matthew Andrews and Elizabeth (Liz) Graham had recently graduated college and planned to get married soon. They had both accepted jobs in Washington, DC, and would be moving to Gainesville, Virginia. Matthew would be working as a software engineer with both medical and life insurance, and Liz was taking a job as an advertising agent with no benefits. Until they started their jobs, neither Matthew
Christine Angelo was going to be released from prison soon, after serving a combined three-year sentence for grand larceny and a probation violation. She was nervous and sometimes overwhelmed by all the things she knew she had to do when she went home, including dealing with her probation officer, finding a job, taking care of her two small children, and paying her court fines and restitution. Man
Marsha Alstone was fascinated with mergers and acquisitions. She had been following the news of Preferred Airline Group Corporation's (PAG's) interest in, offer for, and 100% acquisition of West Coastal Air, Inc. (WCA). When the deal closed on December 2, 2018, just a few weeks before PAG's fiscal year-end, she found herself wanting to develop, on her own, the consolidated statement of cash flows
Rose is a single, 35-year-old social worker from Virginia who has decided to foster two small boys, with the goal of eventually adopting them. She lives in a two-bedroom apartment, which she knows does not provide the space she needs to accommodate the boys. She has been thinking about buying a house for a while, and her decision to take in the boys is the catalyst that causes her to take the next
BootsUnlimited.com (BU) is a website offering custom-made footwear. Customers can choose from a wide variety of styles and can also create new styles based on their exact specifications. The company instructs customers on how to provide 20 different foot and calf measurements, and from those measurements, the footwear is made in a Thai production facility. BU products cater to the custom boot mark
Robert Rosen and his brother, Ryan, took a look at the slow pace at which the budget for their family-owned company, BootsUnlimited.com (BU), was being spent. Many of the keywords they had chosen for their Google AdWords campaign in the hopes of boosting online sales at BU, were not being clicked on. What changes did they need to make?
Ryan and Robert Rosen, brothers and co-owners of BootsUnlimited.com (BU) are approaching the end of their three-week experiment in testing keywords for their Google AdWords campaign, eliminating poor-performing keywords and occasionally adding new ones. Will their campaign be a success, or will they have to find some other way to market BU's boots?
Based in Omaha, Nebraska, Berkshire Hathaway Inc. is a holding company that invests in many diverse businesses. The most significant of those are property and casualty insurance businesses, although the company owns businesses in the railroad, utilities, energy, and finance industries as well. The case focuses on accounting for investments at Berkshire Hathaway. The company adopted the new US guid
This case follows Nate Jamison as he determines which business entity to form for his growing City Moving Company (City Moving) in Washington, DC. From the start, Jamison operated City Moving as a sole proprietorship while he bootstrapped the business. Eventually he was able to get his own truck and hire two steady employees, and the three hope to formalize a business partnership to expand City Mo