"Marketing Analytics Resource Allocation (Part 1)" is an introduction to and overview of how marketing analytics can be used to measure the impact of marketing. In this first part of a two-part series on optimizing marketing resources, Raj Venkatesan uses predictive analytics to address topics including customer retention, customer acquisition, brand recognition, and customer lifetime value.
"Marketing Analytics Resource Allocation (Part 2)" applies predictive analytics to better understand marketing effectiveness. Using concepts introduced in "Marketing Analytics Resource Allocation (Part 1)," Raj Venkatesan discusses how to determine marketing return on investment and how to optimize marketing inputs using his Media Attribution Ladder.
Videos in this playlist:
Marketing Return on In
Design thinking challenges the myth that innovation and the creative process can only result when people with a special gift lead the way. This playlist comprises four videos that were developed from the Design Thinking course at the Darden School. Created by Jeanne Liedtka, they serve as an introduction to the Design Thinking approach to innovative problem solving. Instructors may contact info@da
This compilation is part of a comprehensive collection of videos on teaching business topics with cases. The collection features James G. Clawson, the Johnson & Higgins Professor of Business Administration Emeritus at the Darden School of Business. These three videos address how to start a case class, ask good questions to move the discussion along, and how to finish a case class. This concise and