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A Social Cooperative Needs Saving: When Sales are Based on Values Sharing (A)
Gentile, Mary; Aleo, Alberto; Alessandri, Alice Case OB-1205 / Published April 12, 2017 / 4 pages.
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Product Overview

In March 2014, Marco and Nicola were anxious. They were preparing for a meeting that would be vital to the future of Paolo Babini, a social cooperative that they led, that served the people of Forl?, Italy. Due to a 30% cut in Paolo Babini's funding, Marco and Nicola were going to pitch a new project to the cooperative's supervisory board that would help the organization become more financially self-sufficient. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.

  • Overview

    In March 2014, Marco and Nicola were anxious. They were preparing for a meeting that would be vital to the future of Paolo Babini, a social cooperative that they led, that served the people of Forl?, Italy. Due to a 30% cut in Paolo Babini's funding, Marco and Nicola were going to pitch a new project to the cooperative's supervisory board that would help the organization become more financially self-sufficient. This case is part of the Giving Voice to Values (GVV) curriculum. To see other material in the GVV curriculum, please visit http://store.darden.virginia.edu/giving-voice-to-values.

  • Learning Objectives