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Behavioral Economics and the Service Organization
Weiss, Elliott N.; Maiden, Stephen E. Technical Note OM-1548 / Published December 20, 2017 / 7 pages.
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Product Overview

This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making?in an ethical manner.

  • Overview

    This note summarizes some important learnings from the study of behavioral economics of which service organizations should be aware in order to enhance customers' emotional experiences and help direct their decision making?in an ethical manner.

  • Learning Objectives