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Enchanting Travels
Hess, Edward D.; Mukherjee, Monidipa; Jacob, Sanju Case ENT-0144 / Published December 21, 2009
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Product Overview

Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster.


Learning Objectives

Focus on the customer value proposition, key differentiators, how the entrepreneurs align their strategy, culture, hiring policies, execution processes, and the different ways to scale a service business.

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  • Overview

    Appropriate for entrepreneurship and strategy courses. The focus in the case is on how two entrepreneurs created a differentiating business model that was dependent on quality service and excellent execution. From a growth perspective, the case discusses two very different approaches to geographical expansion so as not to dilute the customer experience or the brand. Now the business faces the difficult question of how to scale faster.

  • Learning Objectives

    Learning Objectives

    Focus on the customer value proposition, key differentiators, how the entrepreneurs align their strategy, culture, hiring policies, execution processes, and the different ways to scale a service business.