VIEW DEMO In 12 video segments, author Jim Collins introduces "First Who ? Then What?"?the second of the eight principles of greatness he identified in the international best seller Good to Great: Why Some Companies Make the Leap ? and Others Don't. Collins explains that leaders who embrace "First Who ? Then What?" build enduring organizations by making it a priority to find the right people for key positions before determining their organization's direction. Like the other programs in this series, "First Who ? Then What?" can be used in courses in management, organizational behavior, strategy, and entrepreneurship and is appropriate for BBA, MBA, and executive audiences. Our "Good to Great Experience" interactive teaching tools challenge intuitive assumptions about leadership, discipline, change, motivation, action, and the essence of greatness. A teaching note is available to registered faculty. NOTE: This product is available to accredited academic institutions only. Please contact Darden Business Publishing to learn about available discount pricing for your school. A teaching note is available to registered faculty.