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Goodio Supply Chain: A Chocolatey Future?
Thomas, Doug; Kraft, Tim; Hamalainen, Markko; Yemen, Gerry; Zhang, Meng Yuan; Zheng, Yanchong Case OM-1613 / Published January 17, 2019 / 12 pages.
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Product Overview

This case uses the experiences of a Finnish craft chocolate company to analyze the impact of supply chain transparency on suppliers and consumers. The case discusses the rationale behind entrepreneur Jukka Peltola's business committed to social responsibility and purpose over profit. It describes Goodio's efforts toward transparency and follows Peltola as he asks what more he can do to advance transparency and how different presentations of supply chain transparency affect consumer purchase decisions cross-culturally.


Learning Objectives

Understand the challenges a start-up can face when managing both business and social objectives. Gain insight into how to create transparency with consumers. Explore the impact of transparency on supply chain partners and consumers.

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  • Overview

    This case uses the experiences of a Finnish craft chocolate company to analyze the impact of supply chain transparency on suppliers and consumers. The case discusses the rationale behind entrepreneur Jukka Peltola's business committed to social responsibility and purpose over profit. It describes Goodio's efforts toward transparency and follows Peltola as he asks what more he can do to advance transparency and how different presentations of supply chain transparency affect consumer purchase decisions cross-culturally.

  • Learning Objectives

    Learning Objectives

    Understand the challenges a start-up can face when managing both business and social objectives. Gain insight into how to create transparency with consumers. Explore the impact of transparency on supply chain partners and consumers.