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Hass Shoes
Hess, Edward D. Case ENT-0142 / Published November 27, 2009 / 3 pages.
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Product Overview

Suitable for courses on entrepreneurship, managing small businesses, marketing, and strategy. The case raises classic issues about how a stabilized business can reignite its growth. It poses the questions: How does a business increase customers, increase spend per customer, create more reasons to buy, bundle complementary products or services, and expand selling locations with little capital outlays?


Learning Objectives

Examine: How to increase a company's top line through multiple growth initiatives. How to prioritize growth initiatives and assess their risks. How to go outside an industry and learn from other growth companies. How to become more customer centric.

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  • Overview

    Suitable for courses on entrepreneurship, managing small businesses, marketing, and strategy. The case raises classic issues about how a stabilized business can reignite its growth. It poses the questions: How does a business increase customers, increase spend per customer, create more reasons to buy, bundle complementary products or services, and expand selling locations with little capital outlays?

  • Learning Objectives

    Learning Objectives

    Examine: How to increase a company's top line through multiple growth initiatives. How to prioritize growth initiatives and assess their risks. How to go outside an industry and learn from other growth companies. How to become more customer centric.