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Notre Dame EMBA 60513: "Strategic Marketing"
Lecinski, Jim Course Pack CP-1425 / Published May 11, 2018
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Product Overview

Course Pack for the Fall 2018 Strategic Marketing course. Includes six Learning Notes on the core concepts of Strategic Marketing

Learning Objectives

To help students master the concepts of Market Identification, Segmenting, Targeting, Positioning and Branding

  • Overview

    Course Pack for the Fall 2018 Strategic Marketing course. Includes six Learning Notes on the core concepts of Strategic Marketing

  • Learning Objectives

    Learning Objectives

    To help students master the concepts of Market Identification, Segmenting, Targeting, Positioning and Branding