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Susan Druid and X-treme X-citement
Harder, Joseph W.; Nitka, Ted; Woodward, Hayden Case OB-0823 / Published September 11, 2001 / 6 pages.
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Product Overview

Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.


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  • Overview

    Can a cross-organizational firm work with a more traditional client company to develop new marketing services in a virtual environment? This case looks at the corporate culture of the X-treme X-citement company and how it is fostered and maintained in a virtual setting.

  • Learning Objectives